BRAND
PROJECT
DETAIL
NIKE
2020 FUTURE FORUM
In anticipation of the 2020 summer Olympic Games, Nike hosted a 2-day event in Manhattan highlighting the brand’s latest innovations. Media from all over the world was invited to capture content around new product as well as meet, interview, and mingle with past, present, and future Olympians and Paralympians.
Nike executives, athletes, influencers and models each played a key role in the overall experience of demonstrating the beauty and power of sport with a focus on sustainability.
A special thanks to Jonathan Johnsongriffin, Nike’s 2020 Tokyo Olympic Creative Director, for the vision and support behind this and many other experiences the team were a part on the road to Tokyo.
BRAND
PROJECT
NIKE
2020 FUTURE FORUM
DESCRIPTION
In anticipation of the 2020 summer Olympic Games, Nike hosted a 2-day event in Manhattan highlighting the brand’s latest innovations. Media from all over the world was invited to capture content around new product as well as meet, interview, and mingle with past, present, and future Olympians and Paralympians.
The main presentation consisted of an elevated runway show featuring 30 Nike athletes, plus hundreds of models, dancers, and acrobats. Media also enjoyed access to product displays, working sessions, interviews with spokespeople, and athlete panels.
Nike executives, spokespeople, athletes, influencers and models each played a key role in the overall experience of demonstrating the beauty and power of sport with a focus on sustainability.
LIVE EXPERIENCE
The Nike Brand Experience Design team was responsible for the vision and concept of the main presentation, which consisted of an elevated runway show featuring 30 Nike athletes, as well as models, dancers, and acrobats. Media also enjoyed access to product displays, working sessions, interviews with spokespeople, and athlete panels.
BRAND
TEAM
TITLE
NAME
NIKE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
BRYON PANAIA
BRAND
NIKE
TEAM
TITLE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
NAME