Experiential Design + Immersive Storytelling

Currently Sr Creative Director of the Nike Global Brand Experience + Innovation Studio, a multidisciplinary design team bringing rich narratives to life through immersive one-of-a-kind experiences that weave the virtual and physical worlds together. 
 
With over 20 years of diverse personal and professional experience, I am people first leader who develops creative teams and individuals through building a shared vision, a culture of trust and the knowledge that true innovation requires taking risks. My approach to my work and leadership philosophy are a reflection of my own unique experiences of being a self-taught designer.

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@bryon.panaia