Nike ACG (All Conditions Gear) is designed, tested and made on Planet Earth for outdoor use. For the launch of the ACG Smith Rock Collection we created an immersive, sensory experience at Nike’s House of Innovation stores globally.
 
At House of Innovation PAR/001 the experience was crafted with a mixture of physical and virtual storytelling to simulate a real outdoor adventure. Complete with a Welcome Center stocked with local hiking maps and outdoor digital hiking guide for the in-store journey. AR triggered animals playfully wandered the space and a geodesic structure inspired by base camp tents and made using ACG ripstop materials called the housed the ACG Smith Rock Collection.