BRAND
PROJECT
DETAIL
NIKE
ADAPT ‘TESTING LAB’
Creative direction and experience design for the launch of Nike’s first self-lacing shoe designed specifically for Basketball, the Nike Adapt BB. The entire first floor of House of Innovation NYC/000 was transformed into the ‘NIKE ADAPT TESTING LAB’, where athletes* could access ultra-rare prototypes and participate in an interactive basketball trialing experience.
NIKE
ADAPT ‘TESTING LAB’
Creative direction and experience design for the launch of Nike’s first self-lacing shoe designed specifically for Basketball, the Nike Adapt BB. The entire first floor of House of Innovation NYC/000 was transformed into the ‘NIKE ADAPT TESTING LAB’, where athletes* could access ultra-rare prototypes and participate in an interactive basketball trialing experience.
TRIALING EXPERIENCE
An interactive half court was created to engage and guide people through a one of a kind experience to trial the Adapt BB. The experience used a series of games to highlight specific benefits of the innovative new footwear.
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