BRAND
PROJECT
DETAIL

NIKE

ADAPT ‘TESTING LAB’


Creative direction and experience design for the launch of Nike’s first self-lacing shoe designed specifically for Basketball, the Nike Adapt BB. The entire first floor of House of Innovation NYC/000 was transformed into the ‘NIKE ADAPT TESTING LAB’, where athletes* could access ultra-rare prototypes and participate in an interactive basketball trialing experience.

BRANDPROJECT

NIKE

ADAPT ‘TESTING LAB’

DETAIL

Creative direction and experience design for the launch of Nike’s first self-lacing shoe designed specifically for Basketball, the Nike Adapt BB. The entire first floor of House of Innovation NYC/000 was transformed into the ‘NIKE ADAPT TESTING LAB’, where athletes* could access ultra-rare prototypes and participate in an interactive basketball trialing experience.


TRIALING EXPERIENCE

An interactive half court was created to engage and guide people through a one of a kind experience to trial the Adapt BB.  The experience used a series of games to highlight specific benefits of the innovative new footwear. 


BRAND
TEAM
TITLE
NAME

NIKE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR

BRYON PANAIA

BRAND

NIKE


TEAMTITLE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR


NAME

BRYON PANAIA