BRAND
PROJECT
DETAIL
NIKE
ADAPT ‘TESTING LAB’
Creative direction and experience design for the launch of Nike’s first self-lacing shoe designed specifically for Basketball, the Nike Adapt BB. The entire first floor of House of Innovation NYC/000 was transformed into the ‘NIKE ADAPT TESTING LAB’, where athletes* could access ultra-rare prototypes and participate in an interactive basketball trialing experience.
BRAND
PROJECT
NIKE
ADAPT BB
DESCRIPTION
Creative direction and experience design for the launch of Nike’s first self-lacing shoe designed specifically for Basketball, the Nike Adapt BB. The entire first floor of House of Innovation NYC/000 was transformed into the ‘NIKE ADAPT TESTING LAB’, where athletes* could access ultra-rare prototypes and participate in an interactive basketball trialing experience.
TRIALING EXPERIENCE
An interactive half court was created to engage and guide people through a one of a kind experience to trial the Adapt BB. The experience used a series of games to highlight specific benefits of the innovative new footwear.
BRAND
TEAM
TITLE
NAME
NIKE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
BRYON PANAIA
BRAND
NIKE
TEAM
TITLE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
NAME