BRAND
PROJECT
DETAIL
NIKE
ADAPT ‘TESTING LAB’
Creative direction and experience design for the launch of Nike’s first self-lacing shoe designed specifically for Basketball, the Nike Adapt BB. The entire first floor of House of Innovation NYC/000 was transformed into the ‘NIKE ADAPT TESTING LAB’, where athletes* could access ultra-rare prototypes and participate in an interactive basketball trialing experience.
BRAND
PROJECT
NIKE
ADAPT BB
DESCRIPTION
Creative direction and experience design for the launch of Nike’s first self-lacing shoe designed specifically for Basketball, the Nike Adapt BB. The entire first floor of House of Innovation NYC/000 was transformed into the ‘NIKE ADAPT TESTING LAB’, where athletes* could access ultra-rare prototypes and participate in an interactive basketball trialing experience.
![](https://freight.cargo.site/t/original/i/52705d6d792245a13b755a7caba5069e21248c62bf3f3d7bdbcd7fb81c3977c2/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_1.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/ca2e108dcb6a426acd424e91332077afec7b267efd4d953c6f7c76b2790476a5/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_6.jpg)
![](https://freight.cargo.site/t/original/i/101deb0c54246c300fe9823640a3a21ead7c9d38dc3a9a9683a975f395a6025b/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_3.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/086cd5e5c6990c8404fe34edddb1ed32c261a07628d071741b832ee5a48eb90d/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_5.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/26cce262a09b9cbe00f2eacf28ae65a9a01e8f41f21f5f7b3a54e30de9c09350/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_4.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/47b4e3c867c4ef6e9f3ae9744fc39ac7b3769f58e29be3db8ea23b4a41f71ddc/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_24.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/cfeb79455930aec313b3ec7013c380ed1c5149139c5c06ffd1406714f227b44b/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_26.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/83f97e77bb61abee9721d199d39f15f33e9b351bf4b824ee55fe79a36be6eb52/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_13.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/06a00990c02433bd17727eb6645ce5bcda260b909d49c25ae4545cbcd6b01728/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_8.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/7c0a96baf086fd6269052500fc4f183638c4d1582dff53d5f510a6b874e6b54f/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_14.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/4b8d79f665fb8cca9a4ba2d1b2fba553aa695e8e263518016bf6b09d961a7518/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_15.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/1fde425d325806c432fa990715ffacd59b0a30afbd13e61f2093fa6b222c098d/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_12.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/0831a5ebb48727022702f11bdee027cc9f95b265a028c68dc94f1f513070314c/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_22.jpg)
TRIALING EXPERIENCE
An interactive half court was created to engage and guide people through a one of a kind experience to trial the Adapt BB. The experience used a series of games to highlight specific benefits of the innovative new footwear.
![](https://freight.cargo.site/t/original/i/b81bbf1fcf999adf295e356f48edb8d9f43de6208ff95a9249a848a9ade56807/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_32.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/6697c6b343186a443ec1179761afffecffaf8eb392f7f73a1b777556072e8840/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_33.jpg)
![](https://freight.cargo.site/t/original/i/d911c6a879dc0a489f5dbb6f7060370f7a14b08e5f036c17a9d92b44ba7baad2/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_30.jpg)
![](https://freight.cargo.site/t/original/i/663e4e9fa93ce490aacbb1f733b3dad807d34f5028e70e56e97ae58d22ecd528/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_27.jpg)
![](https://freight.cargo.site/t/original/i/338034f55e7567625e20871e6bffefc96c082f61e1f0a7dd9e3d3b236c152256/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_37.jpg)
![](https://freight.cargo.site/t/original/i/268284fd213d539e5fb1ac99114cb4551e0c22688e98734391867e069217b9a6/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_41.jpg)
![](https://freight.cargo.site/t/original/i/6a9c6174a79c0f9d6eec57fd7756e352ed21a2bb887392c93c18c13533c7e31a/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_40.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/3d1135567f75731fff08f891ed976895b90ead3e8e1ef5a12a5e4e9cfb29f821/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_44.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/2b7e44cfe9c46f6ed06a74835f4cac29b3810ebf774505869879043c18c7baec/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_46.jpg)
![](https://freight.cargo.site/t/original/i/e2af7f67f6362eff5588cd6b3170d96706c4b47b21f048a08d28081c74e77689/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_45.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/4633b83f7400522358a6bb9146adeb3da81d1068b969323c7ada3cc1dbed904f/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_50.jpg)
![](https://freight.cargo.site/t/original/i/4848d48fa1b726623bb8f6fbf701b85d429eb351bf7ba89a5a287e7fb6d87c4d/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_48.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/bb2bc1ab9acc43be989021a847cc44573501e8ba7265023127a84c016958eb0e/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_52.jpg)
![Bryon Panaia 2019 Adapt BB](https://freight.cargo.site/t/original/i/5f3d0caeccc8f220c673a083bd957e760783aee038e3b4147d5a7acb336fef81/NIke_House_of_Innovation_Adapt_BB_Bryon_Panaia_54.jpg)
BRAND
TEAM
TITLE
NAME
NIKE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
BRYON PANAIA
BRAND
NIKE
TEAM
TITLE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
NAME