BRAND
PROJECT
DETAIL

NIKE

AIR MAX 97

20 years after its debut, the Nike Air Max 97 continues to inspire awe with its ostentatious shine, sleek lines, gleaming vehicular-style ventilation and full-window cushioning. Its unique, futuristic design has regularly been attributed to the look of Japanese bullet trains (Shinkansend) and subtle waves of water.  To introduce this iconic sneaker’s story to an entirely new generation, I created a space inspired by its iconic details and the retro x futuristic vibe of its design.

BRANDPROJECT

NIKE

AIR MAX 97

DETAIL

20 years after its debut, the Nike Air Max 97 continues to inspire awe with its ostentatious shine, sleek lines, gleaming vehicular-style ventilation and full-window cushioning. Its unique, futuristic design has regularly been attributed to the look of Japanese bullet trains (Shinkansend) and subtle waves of water.  To introduce this iconic sneaker’s story to an entirely new generation, I created a space inspired by its iconic details and the retro x futuristic vibe of its design.

BRAND
TEAM
TITLE
NAME

NIKE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR

BRYON PANAIA

BRAND

NIKE


TEAMTITLE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR


NAME

BRYON PANAIA