CLIENT
PROJECT
DETAIL
NIKE
AIR MAX 97
20 years after its debut, the Nike Air Max 97 continues to inspire awe with its ostentatious shine, sleek lines, gleaming vehicular-style ventilation and full-window cushioning. Its unique, futuristic design has regularly been attributed to the look of Japanese bullet trains (Shinkansend) and subtle waves of water. To introduce this iconic sneaker’s story to an entirely new generation, I created a space inspired by its iconic details and the retro x futuristic vibe of its design.
CLIENT
PROJECT
NIKE
AIR MAX 97
DESCRIPTION
20 years after its debut, the Nike Air Max 97 continues to inspire awe with its ostentatious shine, sleek lines, gleaming vehicular-style ventilation and full-window cushioning. Its unique, futuristic design has regularly been attributed to the look of Japanese bullet trains (Shinkansend) and subtle waves of water. To introduce this iconic sneaker’s story to an entirely new generation, I created a space inspired by its iconic details and the retro x futuristic vibe of its design.
BRAND
TEAM
TITLE
NAME
NIKE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
BRYON PANAIA
BRAND
NIKE
TEAM
TITLE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
NAME