BRAND
PROJECT
DETAIL

NIKE

AIR MAX ‘BODEGA’

Creative Direction for the Air Max ‘Bodega’, a playful twist on the staple NY corner store done through the lens of Air Max.  This one-of-a-kind experience featured custom designed product and a Deli counter inspired customization experience where people could get all the fixing for their kicks. 

An interactive footwear wall made of ‘Big Air’ was created using over 2000 computer fans that breathed cool life into the space, just like the box fans do in bodegas across NYC in the summertime.

BRANDPROJECT     

NIKE

AIR MAX ‘BODEGA’

DETAIL

Creative Direction for the Air Max ‘Bodega’, a playful twist on the staple NY corner store done through the lens of Air Max.  This one-of-a-kind experience featured custom designed product and a Deli counter inspired customization experience where people could get all the fixing for their kicks. 

An interactive footwear wall made of ‘Big Air’ was created using over 2000 computer fans that breathed cool life into the space, just like the box fans do in bodegas across NYC in the summertime.

BRAND
TEAM
TITLE
NAME

NIKE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR

BRYON PANAIA

BRAND

NIKE


TEAMTITLE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR


NAME

BRYON PANAIA