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AIR MAX ‘BODEGA’
Creative Direction for the Air Max ‘Bodega’, a playful twist on the staple NY corner store done through the lens of Air Max. This one-of-a-kind experience featured custom designed product and a Deli counter inspired customization experience where people could get all the fixing for their kicks.
An interactive footwear wall made of ‘Big Air’ was created using over 2000 computer fans that breathed cool life into the space, just like the box fans do in bodegas across NYC in the summertime.
NIKE
AIR MAX ‘BODEGA’
Creative Direction for the Air Max ‘Bodega’, a playful twist on the staple NY corner store done through the lens of Air Max. This one-of-a-kind experience featured custom designed product and a Deli counter inspired customization experience where people could get all the fixing for their kicks.
An interactive footwear wall made of ‘Big Air’ was created using over 2000 computer fans that breathed cool life into the space, just like the box fans do in bodegas across NYC in the summertime.
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