CLIENT
PROJECT
DETAIL
NIKE
AIR MAX ‘BODEGA’
Creative Direction for the Air Max ‘Bodega’, a playful twist on the staple NY corner store done through the lens of Air Max. This one-of-a-kind experience featured custom designed product and a Deli counter inspired customization experience where people could get all the fixing for their kicks.
An interactive footwear wall made of ‘Big Air’ was created using over 2000 computer fans that breathed cool life into the space, just like the box fans do in bodegas across NYC in the summertime.
CLIENT
PROJECT
NIKE
AIR MAX
BODEGA
DESCRIPTION
Creative Direction for the Air Max ‘Bodega’, a playful twist on the staple NY corner store done through the lens of Air Max. This one-of-a-kind experience featured custom designed product and a Deli counter inspired customization experience where people could get all the fixing for their kicks.
An interactive footwear wall made of ‘Big Air’ was created using over 2000 computer fans that breathed cool life into the space, just like the box fans do in bodegas across NYC in the summertime.
BRAND
TEAM
TITLE
NAME
NIKE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
BRYON PANAIA
BRAND
NIKE
TEAM
TITLE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
NAME