BRAND
PROJECT
DETAIL
NIKE
AIR ZOOM ALPHAFLY NEXT%
For the launch of the Nike Air Zoom Next% at House of Innovation SHA/001 the look of speed was captured through a visual language mirroring wind tunnel testing labs to highlight the aerodynamics of these innovative running shoes. A deeper exporation of the innovation was done through scaled vignettes that explained individual product benefits
BRAND
PROJECT
NIKE
NIKE AIR ZOOM ALPHAFLY NEXT%
DESCRIPTION
For the launch of the Nike Air Zoom Next% at House of Innovation SHA/001 the look of speed was captured through a visual language mirroring wind tunnel testing labs to highlight the aerodynamics of these innovative running shoes. A deeper exporation of the innovation was done through scaled vignettes that explained individual product benefits.
BRAND
TEAM
TITLE
NAME
NIKE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
BRYON PANAIA
BRAND
NIKE
TEAM
TITLE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
NAME