BRAND
PROJECT
DETAIL
NIKE
AIR ZOOM NEXT%
‘SPEED TESTING LAB’
The spirit of Nike started with Bill Bowerman designing running shoes from a small office under the bleachers of Hayward field at the University of Oregon. That spirit of design and innovation has continued for 50 years to create products and innovations that are the things of dreams.
The Nike Air Zoom Next% family of running shoes has a measurable benefit that makes runners faster. There is no better example of this than when Eliud Kipchoge broke the 2 hour marathon wearing the shoes in 2019.
To bring this incredible innovation to life we created the ‘Speed Testing Lab’ where we broke down the innovation behind these products and helped equipped runners with the best tools to reach their own personal goals.
BRAND
PROJECT
NIKE
AIR ZOOM NEXT% ‘SPEED TESTING LAB’
DESCRIPTION
The spirit of Nike started with Bill Bowerman designing running shoes from a small office under the bleachers of Hayward field at the University of Oregon. That spirit of design and innovation has continued for 50 years to create products and innovations that are the things of dreams.
The Nike Air Zoom Next% family of running shoes has a measurable benefit that makes runners faster. There is no better example of this than when Eliud Kipchoge broke the 2 hour marathon wearing the shoes in 2019.
To bring this incredible innovation to life we created the ‘Speed Testing Lab’ where we broke down the innovation behind these products and helped equipped runners with the best tools to reach their own personal goals.
STORYTELLING
Nike Air Zoom s a transformative force in running innovation. To tell that story we broke down the technology behind the product, as well as humanized it by bringing in some articfacts from the Department of Nike Archives (DNA). We told the story of Eliud Kipchoge, who nearly broke the 2 hour marathon using the shoes in 2018, missing it by only 26 seconds.
NIKE RUN CLUB
The Nike Run Club App is an expert personal running coach in your pocket. To help runners better understand the benefits of NRC as a part of their ongoing running journey, we created a large scale destination to illustrate all of the benefits of the app and how it can help every athlete* achieve their personal goals through guided runs, pre/post workout advice and ways to connect with your friends and local running community.
FUTURE FAST
Nike is known for it’s innovation, but because of the sensitivity of our IP so much of what we create is unable to be shared until it’s a finished product. To authenticate the ‘Speed Testing Lab’ we decided to peel back the curtain and give a glimpse at a future running prototype. We had the shoe forged out of pure stainless steel to show the beauty and complexity of this future running innovation.
BRAND
TEAM
TITLE
NAME
NIKE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
BRYON PANAIA
BRAND
NIKE
TEAM
TITLE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
NAME