For the launch of FitADV, Nike’s newest apparel Innovation, the Brand Experience team led the design and deployment of ‘Weather Stations’ Globally to demonstrate Nike innovation research, performance data and testing against the elements.

At the House of Innovation stores the team created a multi-sensory climate simulator using XR and interactive media that gives Weather Chasers the chance to test FitADV product in a fully immersive experience. By using sound, large scale virtual environments and projection the experience simulated real world weather conditions while testing FitADV products.

At the FITADV Weather Station, we are hard at work studying climate extremes and advancing the FitADV Technology to keep Athletes* protected. As weather reaches new extremes, apparel must advance.