The Nike Air Force 1 is an icon built to last.  It’s classic construction and tough nature have made it one of the most iconic, hardworking sneakers in history.  For the launch of Nike’s AF1 collaboration with Carhartt the concept I developed was to create the AF1 ‘WORKSHOP’ where the utilitarian nature of the shoe blended creativity and collaboration.  Here people could explore the AF1 x Carhartt collection in this warehouse type setting and join customization sessions to create one of a kind sneakers through on-site dip dying, embroidery and other types of embellishment.  The space also had a smaller pop-up shop with custom designed AF1 goods.