BRAND
PROJECT
DETAIL
NIKE
HOUSE OF INNOVATION
PARIS OPENING
Opened in 2020 Nike’s third House of Innovation, PAR/002, sits on the historic Avenue des Champs-Élysées in Paris. Over four floors and 26,000 sq ft, the Nike Paris, House of Innovation gives unparalleled access to Nike’s best innovations, athlete storytelling and experiences.
Like its predecessors in New York and Shanghai, the flagship offers an immersive, digitally-powered experience which updates regularly to always offer something new to visitors. For the opening I led the design of a series of interactive experiences that gave people the chance to engage with Nike products + innovations in completely new and memorable ways.
BRAND
PROJECT
NIKE
HOUSE OF INNOVATION
PARIS OPENING
DESCRIPTION
Opened in 2020 Nike’s third House of Innovation, PAR/002, sits on the historic Avenue des Champs-Élysées in Paris. Over four floors and 26,000 sq ft, the Nike Paris, House of Innovation gives unparalleled access to Nike’s best innovations, athlete storytelling and experiences.
Like its predecessors in New York and Shanghai, the flagship offers an immersive, digitally-powered experience which updates regularly to always offer something new to visitors. For the opening I led the design of a series of interactive experiences that gave people the chance to engage with Nike products + innovations in completely new and memorable ways.
DIGITAL CONTENT
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BRAND
TEAM
TITLE
NAME
NIKE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
BRYON PANAIA
BRAND
NIKE
TEAM
TITLE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
NAME