BRAND
PROJECT
DETAIL

NIKE

HOUSE OF INNOVATION
PARIS OPENING

Opened in 2020 Nike’s third House of Innovation, PAR/002, sits on the historic Avenue des Champs-Élysées in Paris. Over four floors and 26,000 sq ft, the Nike Paris, House of Innovation gives unparalleled access to Nike’s best innovations, athlete storytelling and experiences.

Like its predecessors in New York and Shanghai, the flagship offers an immersive, digitally-powered experience which updates regularly to always offer something new to visitors. For the opening I led the design of a series of interactive experiences that gave people the chance to engage with Nike products + innovations in completely new and memorable ways.

BRANDPROJECT

NIKE

HOUSE OF INNOVATION
PARIS OPENING

DETAIL

Opened in 2020 Nike’s third House of Innovation, PAR/002, sits on the historic Avenue des Champs-Élysées in Paris. Over four floors and 26,000 sq ft, the Nike Paris, House of Innovation gives unparalleled access to Nike’s best innovations, athlete storytelling and experiences.

Like its predecessors in New York and Shanghai, the flagship offers an immersive, digitally-powered experience which updates regularly to always offer something new to visitors. For the opening I led the design of a series of interactive experiences that gave people the chance to engage with Nike products + innovations in completely new and memorable ways.


BRAND
TEAM
TITLE
NAME

NIKE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR

BRYON PANAIA

BRAND

NIKE


TEAMTITLE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR


NAME

BRYON PANAIA