BRAND
PROJECT
DETAIL
NIKE
‘JUST DO IT’
Continuing Nike’s celebration of the 30th anniversary of the ‘Just Do It’ campaign, this pop-up was designed for the tip-off of NBA basketball season. This arena in the middle of Soho became a crossroads of sport, style and play.
A bold typograhic takeover and court inspired details brought the vibe of the game to life, while a customization experience that gave athletes* the chance to create one-of-a-kind basketball jerseys inspired by a twist on the NY boroughs brought in the element of style that basketball is famous for.
NIKE
‘JUST DO IT’
Continuing Nike’s celebration of the 30th anniversary of the ‘Just Do It’ campaign, this pop-up was designed for the tip-off of NBA basketball season. This arena in the middle of Soho became a crossroads of sport, style and play.
A bold typograhic takeover and court inspired details brought the vibe of the game to life, while a customization experience that gave athletes* the chance to create one-of-a-kind basketball jerseys inspired by a twist on the NY boroughs brought in the element of style that basketball is famous for.
BRAND
TEAM
TITLE
NAME