Creative direction and concept design of the Kyrie 6 launch at Nike House of Innovation.  For this experience the ‘Nike Basketball Innovation Lab’ evolved to showcase the innovation design of Kyrie’s signature shoe and to tell the story of both a very unique athlete and product.  

Previous versions of Kyrie’s signature product were on display, as well as other items from the Department of Nike Archives (D.N.A). Esoteric storytelling hidden in the Kyrie 6, as well as some other easter eggs, were brought to life throughout the space ensuring Kyrie’s personality came through, even in the Lab.