CLIENT
PROJECT
DETAIL
NIKE
LEBRON XVII
The Lebron VXll was a basketball shoe like no other, a perfect blend of innovation, performance and design. Lebron designed this shoe as a ‘Blueprint for future generations’ of basketball players and at launch the goal was to unpack Lebron’s storied legacy of innovation with Nike.
At the ‘Nike Basketball Innovation Lab’ all 16 of Lebron’s previous Nike shoes were on display showing the blueprint of design and innovation that gave birth to the Lebron XVll. Each key innovation of the Lebron XVll was obsessively unpacked in detail giving everyone the chance to understand the technology and behind the design of these groundbreaking shoes.
An NSRL inspired trialing experience, complete with a 180 degree bullet cam to capture athletes* mid-air, gave everyone the chance to trial the new shoe in a workout designed by Lebron himself.
CLIENT
PROJECT
NIKE
LEBRON XVll
DESCRIPTION
The Lebron VXll was a basketball shoe like no other, a perfect blend of innovation, performance and design. Lebron designed this shoe as a ‘Blueprint for future generations’ of basketball players and at launch the goal was to unpack Lebron’s storied legacy of innovation with Nike.
At the ‘Nike Basketball Innovation Lab’ all 16 of Lebron’s previous Nike shoes were on display showing the blueprint of design and innovation that gave birth to the Lebron XVll. Each key innovation of the Lebron XVll was obsessively unpacked in detail giving everyone the chance to understand the technology and behind the design of these groundbreaking shoes.
An NSRL inspired trialing experience, complete with a 180 degree bullet cam to capture athletes* mid-air, gave everyone the chance to trial the new shoe in a workout designed by Lebron himself.
TRIAL EXPERIENCE
An immersive trialing experience was created to gave people a chance to trial the Lebron XVll footwear innovation using a workout created by Lebron himself. A 180 degree bullet camera rig captured athletes* as they went for a layup or dunk, creating a video takeaway so everyone could share their air.
BRAND
TEAM
TITLE
NAME
NIKE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
BRYON PANAIA
BRAND
NIKE
TEAM
TITLE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
NAME