BRAND
PROJECT
DETAIL
NIKE
MOVE TO ZERO :
‘TRASH LABS’
Move to Zero is Nike’s commitment to move towards a zero carbon, zero waste future. ‘Trash Labs’ was an experiential concept created to engage and eductate the public on Nike’s MTZ mission through inspiration, innovation and action.
This concept was all brought to life through a series of ‘Trash Lab’ experiences Globally in the form of pop-ups, makers labs and collaborations, all created to highlight Nike’s commitment to protecting the Future of Sport.
BRAND
PROJECT
NIKE
MOVE TO ZERO: TRASH LABS
DESCRIPTION
Move to Zero is Nike’s commitment to move towards a zero carbon, zero waste future. ‘Trash Labs’ was an experiential concept created to engage and eductate the public on Nike’s MTZ mission through inspiration, innovation and action. This concept was all brought to life through a series of ‘Trash Lab’ experiences Globally in the form of pop-ups, makers labs and collaborations, all created to highlight Nike’s commitment to protecting the Future of Sport.
NYC/000
CONCEPT
House of Innovation NYC/000 was transformed into an immersive experience inspired by a material processing center that took people through the journey and life cycle of Nike’s MTZ products. From breaking down the process of using recycled plastics to create Nike Air bags, to showing how new products are made with Nike Grind. The space brought to life Nike’s Circular Design guide and material innovation through educational and interactive vignettes.
PAR/002
CONCEPT
At House of Innovation PAR/002 ‘Trash Labs’ was brought to life through an immersive digital experience exploring Nike’s Circular Design guide, MTZ materials and sustainably styled looks createrd to eductate and inspire.
BRAND
TEAM
TITLE
NAME
NIKE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
BRYON PANAIA
BRAND
NIKE
TEAM
TITLE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
NAME