BRAND
PROJECT
DETAIL

NIKE

NIKE ‘PROJECT RUN FEARLESS’

Project Run Fearless is Nike’s mission to keep runners running by providing them with the tools they need to stay healthy.  This concept and creative direction was brought to life Globally in all 3 House of Innovation - New York, Paris and Shanghai.  In each location runners were given access to services, products and experiences that would help them target their goals and reach them safely.  The environment and digital content was created to inspire and educate athletes* to join the project.



BRANDPROJECT

NIKE

NIKE ‘PROJECT RUN FEARLESS’

DETAIL

Project Run Fearless is Nike’s mission to keep runners running by providing them with the tools they need to stay healthy.  This concept and creative direction was brought to life Globally in all 3 House of Innovation - New York, Paris and Shanghai.  In each location runners were given access to services, products and experiences that would help them target their goals and reach them safely.  The environment and digital content was created to inspire and educate athletes* to join the project.



BRAND
TEAM
TITLE
NAME

NIKE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR

BRYON PANAIA

BRAND

NIKE


TEAMTITLE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR


NAME

BRYON PANAIA