BRAND
PROJECT
DETAIL
NIKE
.SWOOSH LAUNCH
For the launch of Nike’s newest innovation platform .SWOOSH (dotSwoosh), I provided end-to-end creative direction for this short piece giving people the first look into this virtual world where athletes* will have the chance to collect, create, and shape future Nike virtual creations.
While my work is focused on creating immersive experiences vs content I jumped at the opportunity to make this piece as it’s not often that you get asked to bring an entirely new world to life. Huge thanks to the Nike Virtual Studios team for the chance to work on this and to Gabby Cool for all the long days and nights we had to spend together to make it
Welcome to .Swoosh Let’s Play!
BRAND
PROJECT
NIKE
.SWOOSH LAUNCH
DESCRIPTION
For the launch of Nike’s newest innovation platform .SWOOSH (dotSwoosh), I provided end to-end creative direction for this short piece giving people the first look into this virtual world where athletes* will have the chance to collect, create and shape future Nike virtual creations.
While my work is focused on creating immersive experiences vs content I jumped at the opportunity to make this piece as it’s not often that you get asked to bring an entirely new world to life. Huge thanks to the Nike Virtual Studios team for the chance to work on this and to Gabby Cool for all the long days and nights we had to spend together to make it.
Welcome to .Swoosh Let’s Play!
BRAND
TEAM
TITLE
NAME
NIKE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
BRYON PANAIA
BRAND
NIKE
TEAM
TITLE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
NAME