BRAND
PROJECT
DETAIL
NIKE
.SWOOSH
OUR FORCE 1
For the launch of .Swoosh's first virtual collection - Our Force One - I provided end-to-end creative direction on a short piece telling the history of one of Nike's most iconic sneakers, the Air Force 1.
BRAND
PROJECT
NIKE
.SWOOSH
OUR FORCE 1
DESCRIPTION
For the launch of .Swoosh's first virtual collection - Our Force One - I provided end-to-end creative direction on a short piece telling the history of one of Nike's most iconic sneakers, the Air Force 1.
SCRIPT + STORYBOARD
A peek into the creative process behind developing this short piece. We worked through a number of storyboaded concepts before landing on the final version.
BEHIND THE DESIGN
The bedroom in the film had a ton of storytelling embedded in it that is connected to the DNA and history of the AF1, as well as some hidden easter eggs hinting to it’s future.
BRINGING AF1 TO LIFE
One of the funnest parts of creating this piece was being able to bring some of the most iconic attributes and past iterations of the AF1 to life. From showing a beloved beater, to animating a crocidile leather, we were able to go deep and show the incredible versatility of storytelling connected to this iconic sneaker.
AF1 SURGERY
There is a huge community of sneaker surgeons who have pushed taken the AF1 places Nike never thought possible and we wanted to pay tribute to that incredible spirit of creativity.
THE MECHA AF1
A personal favorite was being able to create the Mecha-AF1 to life. This was our nod to where the future of AF1 has the potential to go in gaming and beyond...
BRAND
TEAM
TITLE
NAME
NIKE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
BRYON PANAIA
BRAND
NIKE
TEAM
TITLE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
NAME