For the launch of Giannis’s first signature shoe in NYC I wanted to create a space that was both true to the city and his Greek roots. One of the most famous NY icons is the Greek coffee cup, which can be found being sold on almost every corner of the city, so it was only natural to create the ‘Greek Freak Coffeeshop’.

The space was filled with details chronicling his career and storytelling elements pulled directly from his shoe, the Zoom Air Freak 1. Everything Giannis does is about family and his brothers dropped by the store with him to explore the space and have some fun.  Giannis’s favorite film is ‘Coming to America’ so we threw in a barber shop playing off the one in the original film.  They all got haircuts together on the spot 😂