BRAND
PROJECT
DETAIL
NIKE
NIKELAB ACG
All Conditions Gear is one of Nike’s most iconic Brands and one of the most irreverant. It brings the best of outdoor exploration and culture into the most unexpected places.
For the launch of this capsule collection I wanted to bring a bit of the outdoors in and show that while wood is a both a basic element of survival, much like ACG products, it is also something that can be used in ways that can be crafted to bring the irreverant spirit of the outdoors to life.
BRAND
PROJECT
NIKELAB
ACG
DESCRIPTION
All Conditions Gear is one of Nike’s most iconic Brands and one of the most irreverant. It brings the best of outdoor exploration and culture into the most unexpected places.
For the launch of this capsule collection I wanted to bring a bit of the outdoors in and show that while wood is a both a basic element of survival, much like ACG products, it is also something that can be used in ways that can be crafted to bring the irreverant spirit of the outdoors to life.
BRAND
TEAM
TITLE
NAME
NIKE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
BRYON PANAIA
BRAND
NIKE
TEAM
TITLE
GLOBAL BRAND EXPERIENCE
SR CREATIVE DIRECTOR
NAME