BRAND
PROJECT
DETAIL
NIKELAB
ACRONYM VAPORMAX
The Acronym Vapormax, designed by Errolson Hugh, was launched alongside a spaghetti western style film of Errolson taking himself on in a duel, while John Mayer played a background ballad. Given this great storyline Nikelab 21M was redesigned to take on the appearance of a movie theater, where the film was screened, and some extra surprises were waiting inside for fans of Acronym.
NIKE
ACRONYM VAPORMAX
The Acronym Vapormax, designed by Errolson Hugh, was launched alongside a spaghetti western style film of Errolson taking himself on in a duel, while John Mayer played a background ballad. Given this great storyline Nikelab 21M was redesigned to take on the appearance of a movie theater, where the film was screened, and some extra surprises were waiting inside for fans of Acronym.
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TEAM
TITLE
NAME