︎
CLIENT
PROJECT
DETAIL

NIKELAB

VIRGIL x SERENA
“QUEEN”

With The “Queen” Collection, Nike brought together two transcendent figures – Serena Williams and Virgil Abloh – who both found common ground in pushing boundaries and inspiring youth.  The collection was launched during the US Open in New York at the 21M NikeLab space.  Staying in tune with the collection, the interior was restrained and austere, using only black and white palette. 

CLIENT
PROJECT

NIKELAB

VIRGIL ABLOH FOR SERENA WILLIAMS “QUEEN”

DESCRIPTION

With The “Queen” Collection, Nike brought together two transcendent figures – Serena Williams and Virgil Abloh – who both found common ground in pushing boundaries and inspiring youth.  The collection was launched during the US Open in New York at the 21M NikeLab space.  Staying in tune with the collection, the interior was restrained and austere, using only black and white palette.


Bryon Panaia 2018 Nikelab Virgil x Serena Bryon Panaia 2018 Nikelab Virgil x Serena Bryon Panaia 2018 Nikelab Virgil x Serena Bryon Panaia 2018 Nikelab Virgil x Serena Bryon Panaia 2018 Nikelab Virgil x Serena
BRAND
TEAM
TITLE
NAME

NIKE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR

BRYON PANAIA

BRAND

NIKE

TEAM
TITLE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR

NAME

BRYON PANAIA