︎
BRAND
PROJECT
DETAIL

NIKELAB

RICARDO TISCI
'VICTORIOUS MINOTAURS'

Taking inspiration from Greek mythology, Ricardo Tisci created the Victorious Minotaurs, a mythical basketball team that explores the dichotomy of good versus evil. For the launch of Tisci’s Nikelab RT x Victorious Minotaurs collection we brought this concept to life, literally, by sculpting the mythological beast out of black basketball leather and adding a mix of sport styled looks + crafted details throughout the space.

BRAND
PROJECT

NIKELAB

RICARDO TISCI       ‘VICTORIOUS MINOTAURS’


DESCRIPTION

Taking inspiration from Greek mythology, Ricardo Tisci created the Victorious Minotaurs, a mythical basketball team that explores the dichotomy of good versus evil. For the launch of Tisci’s Nikelab RT x Victorious Minotaurs collection we brought this concept to life, literally, by sculpting the mythological beast out of black basketball leather and adding a mix of sport styled looks + crafted details throughout the space.



Bryon Panaia 2017 Nikelab x Ricardo Tisci
Bryon Panaia 2017 Nikelab x Ricardo Tisci Bryon Panaia 2017 Nikelab x Ricardo Tisci Bryon Panaia 2017 Nikelab x Ricardo Tisci Bryon Panaia 2017 Nikelab x Ricardo Tisci Bryon Panaia 2017 Nikelab x Ricardo Tisci Bryon Panaia 2017 Nikelab x Ricardo Tisci Bryon Panaia 2017 Nikelab x Ricardo Tisci Bryon Panaia 2017 Nikelab x Ricardo Tisci Bryon Panaia 2017 Nikelab x Ricardo Tisci Bryon Panaia 2017 Nikelab x Ricardo Tisci Bryon Panaia 2017 Nikelab x Ricardo Tisci Bryon Panaia 2017 Nikelab x Ricardo Tisci Bryon Panaia 2017 Nikelab x Ricardo Tisci Bryon Panaia 2017 Nikelab x Ricardo Tisci
BRAND
TEAM
TITLE
NAME

NIKE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR

BRYON PANAIA

BRAND

NIKE

TEAM
TITLE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR

NAME

BRYON PANAIA