BRAND
PROJECT
DETAIL
NIKE
GENERATIVE ART X
SPORT EXPLORATION
A series of concept sketches for a permanent video installation running inside the Nike Campus, using traditional CGI techniques as well as generative AI. All the pieces share a playful and explorative approach prevalent in Nike’s products and work.
Special thanks to Thomas Traum for sharing his incredible talent for this collaboration.
NIKE
GENERATIVE ART X
SPORT EXPLORATION
A series of concept sketches for a permanent video installation running inside the Nike Campus, using traditional CGI techniques as well as generative AI. All the pieces share a playful and explorative approach prevalent in Nike’s products and work.
Special thanks to Thomas Traum for sharing his incredible talent for this collaboration.
GENERATIVE AI
Stable Diffusion was used to generate variations of sport icons.
BRAND
TEAM
TITLE
NAME