BRAND
PROJECT
DETAIL

NIKE

NIKE AIR
‘BRING THE FUTURE TO LIGHT’

Creative direction for the 2021 Nike Air campaign was to make the invisible visible. This concept came to life Globally across environments, photography and digital content using surreal hits of color, surprising details and permeable materals.

BRANDPROJECT

NIKE

NIKE AIR
‘BRING THE FUTURE TO LIGHT’

DETAIL

Creative direction for the 2021 Nike Air campaign was to make the invisible visible. This concept came to life Globally across environments, photography and digital content using surreal hits of color, surprising details and permeable materals.

BRAND
TEAM
TITLE
NAME

NIKE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR

BRYON PANAIA

BRAND

NIKE


TEAMTITLE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR


NAME

BRYON PANAIA