BRAND
PROJECT
DETAIL

NIKE

AIR ZOOM ALPHAFLY NEXT%

For the launch of the Nike Air Zoom Next% at House of Innovation SHA/001 the look of speed was captured through a visual language mirroring wind tunnel testing labs to  highlight the aerodynamics of these innovative running shoes.  A deeper exporation of the innovation was done through scaled vignettes that explained individual product benefits.

BRANDPROJECT

NIKE

AIR ZOOM ALPHAFLY NEXT%

 DETAIL

For the launch of the Nike Air Zoom Next% at House of Innovation SHA/001 the look of speed was captured through a visual language mirroring wind tunnel testing labs to  highlight the aerodynamics of these innovative running shoes.  A deeper exporation of the innovation was done through scaled vignettes that explained individual product benefits.

BRAND
TEAM
TITLE
NAME

NIKE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR

BRYON PANAIA

BRAND

NIKE


TEAMTITLE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR


NAME

BRYON PANAIA