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PROJECT
DETAIL
NIKE
AIR ZOOM NEXT%
‘SPEED TESTING LAB’
The spirit of Nike started with Bill Bowerman designing running shoes from a small office under the bleachers of Hayward field at the University of Oregon. That spirit of design and innovation has continued for 50 years to create products and innovations that are the things of dreams.
The Nike Air Zoom Next% family of running shoes has a measurable benefit that makes runners faster. There is no better example of this than when Eliud Kipchoge broke the 2 hour marathon wearing the shoes in 2019.
To bring this incredible innovation to life we created the ‘Speed Testing Lab’ where we broke down the innovation behind these products and helped equipped runners with the best tools to reach their own personal goals.
NIKE
AIR ZOOM NEXT%
‘SPEED TESTING LAB’
The spirit of Nike started with Bill Bowerman designing running shoes from a small office under the bleachers of Hayward field at the University of Oregon. That spirit of design and innovation has continued for 50 years to create products and innovations that are the things of dreams.
The Nike Air Zoom Next% family of running shoes has a measurable benefit that makes runners faster. There is no better example of this than when Eliud Kipchoge broke the 2 hour marathon wearing the shoes in 2019.
To bring this incredible innovation to life we created the ‘Speed Testing Lab’ where we broke down the innovation behind these products and helped equipped runners with the best tools to reach their own personal goals.
STORYTELLING
Nike Air Zoom s a transformative force in running innovation. To tell that story we broke down the technology behind the product, as well as humanized it by bringing in some articfacts from the Department of Nike Archives (DNA). We told the story of Eliud Kipchoge, who nearly broke the 2 hour marathon using the shoes in 2018, missing it by only 26 seconds.
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