BRAND
PROJECT
DETAIL

NIKE

PEGASUS TURBO

Creative Direction for the launch of the Pegasus Turbo, a supercharged upgrade to one of Nike’s most iconic running shoes.  For the launch of the Turbo we developed an immersive environment built around the idea of being inside a speed clock.  The centerpiece to this experience was Turbina, half-human, half-machine and a vision of speed personified.

BRANDPROJECT     

NIKE

PEGASUS TURBO

DETAIL

Creative Direction for the launch of the Pegasus Turbo, a supercharged upgrade to one of Nike’s most iconic running shoes.  For the launch of the Turbo we developed an immersive environment built around the idea of being inside a speed clock.  The centerpiece to this experience was Turbina, half-human, half-machine and a vision of speed personified.


BRAND
TEAM
TITLE
NAME

NIKE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR

BRYON PANAIA

BRAND

NIKE


TEAMTITLE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR


NAME

BRYON PANAIA