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NIKE
‘PLAY NEW’ 2020 OLYMPICS
To celebrate the spirit of the 2020 Olympics Nike launched ‘Play New’ as an open invitation to discover Sport in new ways. Play means creativey, joy and personal expression. This idea was brought to life as through a series of experiences Globally designed to empower people to reinterpret and redefine their vision of Sport through movement, co-creation and self-expression.
NIKE
‘PLAY NEW’ 2020 OLYMPICS
To celebrate the spirit of the 2020 Olympics Nike launched ‘Play New’ as an open invitation to discover Sport in new ways. Play means creativey, joy and personal expression. This idea was brought to life as through a series of experiences Globally designed to empower people to reinterpret and redefine their vision of Sport through movement, co-creation and self-expression.
NYC/001 CONCEPT
At House of Innovation NYC/000 the concept of ‘Play New’ came to life through immersive product storytelling using AR and an interactive digital experience that encouraged movement with with playful virtual avatars. A vibrant capsule collection of products created in partnership with local NYC artist @arieldavi.s was also available at this location only.
PAR/002 CONCEPT
At House of Innovation PAR/002 the concept of ‘Play New’ came to life through innovation product storytelling using AR, immersive large scale digital and an interactive digital experience that encouraged movement with playfully created virtual avatars.
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