BRAND
PROJECT
DETAIL

NIKE

NIKELAB ACG

All Conditions Gear is one of Nike’s most iconic Brands and one of the most irreverant.  It brings the best of outdoor exploration and culture into the most unexpected places.  

For the launch of this capsule collection I wanted to bring a bit of the outdoors in and show that while wood is a both a basic element of survival, much like ACG products, it is also something that can be used in ways that can be crafted to bring the irreverant spirit of the outdoors to life.

BRANDPROJECT     

NIKE

NIKELAB ACG

DETAIL

All Conditions Gear is one of Nike’s most iconic Brands and one of the most irreverant.  It brings the best of outdoor exploration and culture into the most unexpected places.  

For the launch of this capsule collection I wanted to bring a bit of the outdoors in and show that while wood is a both a basic element of survival, much like ACG products, it is also something that can be used in ways that can be crafted to bring the irreverant spirit of the outdoors to life.


BRAND
TEAM
TITLE
NAME

NIKE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR

BRYON PANAIA

BRAND

NIKE


TEAMTITLE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR


NAME

BRYON PANAIA