BRAND
PROJECT
DETAIL
NIKELAB
OFF-WHITE TRAINING
For the Nike x Off-White Training Collection, Virgil Abloh energized one of Nike’s signature sport performance apparel lines, Nike Pro, with a youthful, graphic aesthetic that borrowed from the designer’s trademark visual language. The store environment was kept stark with training inspired details, Nike and Off-White logo-marks, graffiti-inspired graphics, and large scale digital to embellish the space, which carried the same stark yellow, black and white color palette. Because training covers all manner of sporting activity, together these elements created an emotional exuberance for sports and training enthusiasts of all kinds.
NIKE
OFF-WHITE TRAINING
For the Nike x Off-White Training Collection, Virgil Abloh energized one of Nike’s signature sport performance apparel lines, Nike Pro, with a youthful, graphic aesthetic that borrowed from the designer’s trademark visual language. The store environment was kept stark with training inspired details, Nike and Off-White logo-marks, graffiti-inspired graphics, and large scale digital to embellish the space, which carried the same stark yellow, black and white color palette. Because training covers all manner of sporting activity, together these elements created an emotional exuberance for sports and training enthusiasts of all kinds.
BRAND
TEAM
TITLE
NAME