BRAND
PROJECT
DETAIL

NIKELAB

WOMEN’S WORLD CUP 2019

Nike celebrated the Women’s World Cup in 2019 with a capsule collection made in collaboration with four female designers: Yoon Ahn of Ambush, Christelle Kocher of Koche, Erin Magee of Mademe and Marine Serre.  Working together with NY local Erin Magee, NikeLab 21M was designed to house the full collection in a space inspired by her own mothers basement where her treasure trove of childhood trophies are leftover from playing soccer as a young girl.

BRANDPROJECT

NIKE

WOMEN’S WORLD CUP 2019

DETAIL

Nike celebrated the Women’s World Cup in 2019 with a capsule collection made in collaboration with four female designers: Yoon Ahn of Ambush, Christelle Kocher of Koche, Erin Magee of Mademe and Marine Serre.  Working together with NY local Erin Magee, NikeLab 21M was designed to house the full collection in a space inspired by her own mothers basement where her treasure trove of childhood trophies are leftover from playing soccer as a young girl.


BRAND
TEAM
TITLE
NAME

NIKE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR

BRYON PANAIA

BRAND

NIKE


TEAMTITLE

GLOBAL BRAND EXPERIENCE

SR CREATIVE DIRECTOR


NAME

BRYON PANAIA