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NIKE
NIKELAND ‘AIRTOPIA’
Creative Direction of the ‘Airtopia’ in-game experience for NIKELAND on Roblox and supporting marketing campaign.
Continuing to expand the immersive world of NIKELAND on Roblox, for this year’s Air Max Day we developed the concept of ‘Airtopia’ a world of Air designed by kids for kids. For this experience we invited three members from the ‘Nike Play Council’ to share their ideas and artwork as we designed the world of ‘Airtopia’ and gameplay inside. These kids also took a starring role in the ‘Magic is in the Air’ campaign that mixed their IRL selves with specially created avatars in NIKELAND.
NIKE
NIKELAND ‘AIRTOPIA’
Creative Direction of the ‘Airtopia’ in-game experience for NIKELAND on Roblox and supporting marketing campaign.
Continuing to expand the immersive world of NIKELAND on Roblox, for this year’s Air Max Day we developed the concept of ‘Airtopia’ a world of Air designed by kids for kids. For this experience we invited three members from the ‘Nike Play Council’ to share their ideas and artwork as we designed the world of ‘Airtopia’ and gameplay inside. These kids also took a starring role in the ‘Magic is in the Air’ campaign that mixed their IRL selves with specially created avatars in NIKELAND.
AIR MAX CAMPAIGN
To expand the collaboration and creative involvement of the Nike Play Council members, Doodle Boy and Nandi were invited to participate in the first ever Air Max Day campaign created especially for kids. Their artwork, energy and creativity brought the playful vibe of ‘Airtopia’ out of NIKELAND into real life.
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